Dairy promotion is big business for New York

Dec. 10, 2021 – For nearly 50 years, New York’s dairy industry has been getting a boost from marketing and outreach efforts funded by dairy farmers and directed by a state dairy promotion advisory board, which is now responsible for dolling out $15 million annually. Board Chair Larry Bailey, a Washington County dairy farmer, explains the roots of the promotional efforts, what was funded for 2022 and how marketing cookies is good for milk sales.